Why Niche Sites Work

1) They have much less competition.  Compare the results in Google when you type in "online shopping" versus "handcrafted quilts".

Sure, "online shopping" is a much more popular searched term, but you'd have a hard time getting traffic because you're competing with so many other webmasters who want their sites to be #1.

2) One of the keys with getting traffic to Google is content, content and more content.   If you build your site on a hobby you can write pages and pages of content on this subject to help funnel in more traffic.
The more pages you have on your site, the greater chance the search engines will find your site, thus bringing you more visitors.

More traffic will hopefully mean more sales for you in the long-run.


See this great Video from: http://www.2createawebsite.com/
 

Source:  http://www.2createawebsite.com/